Let’s admit it, we all love business events. I mean, what is there not to like? Free wine and food, numerous networking opportunities, reuniting with some old friends and colleagues and meeting new ones. And all that comes in exchange of pretending that we are listening to three or four speakers for an hour. What could be better?

Well, a business event that actually has interesting speakers.

Last night (Tuesday, 9/2) Swedish Chamber of Commerce for the United Kingdom (@SwedishChamber) hosted the Welcome to the UK 2016 event dedicated to individuals and companies looking to expand their business to the UK, such as TimeApp. It is fair to say that I did not expect less from good people of SCC, but I have to admit that the selection of speakers last night in Berns Salonger was nothing but perfect.

It’s not just the fact that we got what we came for – an insight into all things necessary to expand to British market – but also the way it was presented. Despite being the first speaker, His Excellency – ok, no one called him that but it just sounds cool – Ambassador David Cairns netted a winner with “we don’t have fika, but we have pubs”. You should consider using this as an official slogan for the campaign here in Sweden!

On a serious note, despite problems with jet lag – I feel for you, I have serious problems with a hangover every weekend! – Benjamin Webb (Managing Director of Deliberate PR, @BenjaminWebb) did a fantastic job explaining British media landscape.

“Depressing crime dramas featuring blonde people on BBC Four fueled UK interest in Sweden”, he said. Wait until they start showing Solsidan!

Paul Rapacioli (@paulrapacioli), CEO & Founder of The Local, the largest English-language news network in Europe with more than four million readers every month, gave useful insights on what Brit think about and what they expect from Swedes.

Gabi Olson-Welsh and Emma Crowley of Oury Clark Solicitors (@OuryClark) explained the important things on establishing and running a company in the United Kingdom, while Ingvar Larsson (CEO Lindex @Lindexofficial) shared their interesting experience of expanding their business to the British market.

As an expert in time saving, I can honestly say that this was a time well spent. Thanks SCC – and see you in London next month!


/ Tarik